As well as her role as the official Lara Croft, she has modelled for Vivienne Westwood and many other international designers. She was educated at Wath-upon-Dearne Comprehensive school.
She began modelling after participating in an Elite Model Agency competition, where she was one of 12 winners out of 16,000 applicants. Until that point she had no modelling experience. At the age of 16 she became the face of More Magazine and subsequently appeared on numerous covers. She was subsequently featured in a number of high profile advertising campaigns for prestigious brands and magazines including: La Senza; Chanel; Diesel; Sports Illustrated; Favela Brazilian swimwear; Marks and Spencer; Marie Claire; Wrigleys; Kinder; Veet and De Beers. She is the current face of Pearl Drops toothpaste and related products and Kellog's Special K cereal.
Having suffered from an eating disorder Lucy is now a spokeswoman against size zero and is a regular on BBC News 24. Another main focus is raising money for SPANA (Society for the Protection of Animals Abroad) and is a celebrity patron.
In the summer of 2008 Lucy appeared in a BBC documentary Jess my new face where she was interviewed by a young lady (Jess) who was born with a facial disfigurement and was interviewing well-known faces in the media who have had difficulties with their physical identities.
In April 2009 Lucy appeared in a BBC documentary 'My Life as an Animal: Dogs' where she was given the task of living as a dog for four days. Lucy quit the show after just two days fearing that she would be ridiculed as a consequence of appearing on the show.
She is a regular guest on BBC London radio with presenter Joanne Good for The Late Show weeknights at 10pm
Lucy is currently representing Special K and has recently been made the face of Special K's Glamour Magazine diary girl for 2011.
In 2011 Lucy jointly founded The London Academy of Modelling, (www.thelam.co.uk) with ex-model and business partner Julie Grant.